When I read about Disco Inferno, and the way they recorded, and the influence they're meant to have had, and the jokes they sprinkle around their albums, and the acclaim they've always enjoyed, I find myself wanting to listen to them and bask in their brilliance. And then I actually do listen to them and it's always a letdown.

I get that this is interesting and unusual. I get that the influences behind it are being put together in ways that had never really been done before. My problem is, it all feels like invention for the sake of invention; I won't go down the route that so many others have of slating the album for not being 'pop' despite its title, but if melody was too much to ask, surely structure wasn't? D.I. Go Pop doesn't really seem to have a reason to exist - it's not avant-garde enough to be a worthy experiment in itself and it doesn't have enough substance to be anything else.