I had low expectations for this game after looking at the reviews and ratings online, but I shall say that this is actually quite a good example of interactive drama. You shouldn't be too serious while playing this: after all "Until Dawn" is nothing but a big tribute to the cheap slasher horror movies. All the clichés of the genre are here, and I played it the same way I would watch a shitty horror movie on Friday night, just for the sake of having fun. Never expect a deep narrative, everything is over the top and straightforward enough to keep the attention going.
Like in other similar story-driven titles, the gameplay is simple and minimal, but knowing that each mistake might permanently kill one of the characters will keep the tension high even for the simplest actions. Characters are again a bunch of slasher movie archetypes but are so easy to love or hate to the point you will feel frustrated every time you end up "killing" each one of them.
The only problem was the shift of genre during the second half with the wendigos. It just made the whole thing kind of uninteresting compared to the first few chapters. I didn't mind the game being not as dependent on the player's choice as advertised, but as I was expecting to play a slasher, I was kind of disappointed to have to deal with monsters and supernatural BS for half of the game.
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Never got why the general opinion was positive. It's totally confused about weather it wants to be a satire or not (the Cabin on the Woods movie being very similar pulls off the switch from fake danger to real danger leagues more smoothly) and wastes time baiting threads that will end up not adding much to the overall story. Also, for an exploration game the more you explore the more you realize how lazy the choice system is, not that unlike David Cage games where straying away from the intended path leads to a nonsensical story, and on top big sections of the game are unfailable (Sam and Mike cannot die until their last scene in the game).