I personally thought Wild Gunman was more creative gameplay-wise, because it brings that moment of suspense and the challenge of cutting the other gunman to the chase and smacking him. Plus a less predictable shooting gallery brings more variety upon repeated playthroughs. While the setting Duck Hunt brings is certainly novel(the cartoonish characterisations of the ducks and dog are brilliant), its chiefest trouble is that it gets boring so fast, and including the reticle or not marks the border of the game being either too easy or too hard.
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I can tell you that even back in the 90s we never played light gun games too much. Wild Gunman was definitely better than Duck Hunt, but even then those play sessions never lasted more than 30min. Although the light gun worked decently well.